Shooting in raw, has long been the standard for photographers of all kinds, from high end product photography to budget wedding photographers, for a photographer its a no brainer, the ability to edit photos later with a great deal of latitude makes a world of difference, opening up extensive creative options, and possibly even saving what would have otherwise been unusable photos, had the photographer shot in a non raw format.
In the video world in contrast, Raw is a format that was reserved exclusively for high end productions, major motion pictures, and high end commercials. The idea of shooting something like a wedding in raw was once completely off the table. Video file sizes quickly expand to terabytes of data, when a raw format is used. and until recently, it was prohibitively expensive for a small production house to even consider shooting in raw. In the last few years hard drive prices have dropped drastically, and new raw video formats have come to the market, thanks to all of these factors, it is now possible for a small production company to shoot raw video, for a wedding or mid range commercial shoot.
Now it should not be assumed that just because its possible for a wedding videographer to shoot a wedding in raw, that it is an easy proposition. We have spent a considerable amount of time and effort refining systems for shooting raw, and ensuring that our editing workstations can handle that kind of data throughput. We often walk off a wedding site with over 1 terabyte of raw video footage. But what that does for us, when we are in the edit room, is incredible, we refine clips to perfection, creating rich, vibrant, clean wedding videos in ideal conditions, and even if one of our videographers makes a blunder on site, like setting the wrong white balance, its an easy fix in post production, two clicks of a button, and the shot is perfect, nothing was lost. What this does is it creates consistency in the quality of our videos.
In addition to this, there are no compression artifacts that you typically get from shooting in a non raw format like h265. Compression artifacts compound over time, degrading the quality of the video with every transcode. We at Casperson Productions believe in deliver the highest quality videos, time and time again, for every client we take on, and while shooting in raw is considered overkill by many production companies, we would never even consider shooting in a lower quality codec when raw allows us to create stunning cinematic visuals that are good enough to be shown on TV.